90 Ideas - Bob Noble

“Client want big things. They want big things fast, and they want big things before others see it before they do,” says Bob Noble, Founder of Noble Communications. “That’s what category leaders are all about.” Noble says in order to accomplish this, you need to hire “wicked-smart people.” The critical thing is not trying to teach them how to think or make decision based on your experiences; you have to empower them to make decisions based on the situation at hand.

Duration: 5:39