Keyword: marketing
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COVID-19 Coverage: Pandemic Marketing Strategies

Are you holding back on marketing because of the pandemic? Independent consultants Mary Overbey, Damion Trout and Lucas Walker say that might be a mistake, but consider your ROI first. Duration: …

Jamie Tillman, owner of Canna Bliss says it’s more difficult to advertise CBD products than others because some social media ban ads with images of the plants. She says she’s relied on media …

Toby Teeter, president of the Joplin Area Chamber of Commerce, says the biggest challenges are memories of the 2011 tornado. He says rebranding has helped Joplin attract and retain talent and …

Independent business consultants Mary Overbey, Lucas Walker and Damion Trout have been discussing how businesses may be different after coming back from the pandemic. Owners may need to reassess …

Michael Wehrenberg, president of Wehrenberg Design Company, says email marketing campaigns are very effective for existing customers, but not people who aren’t familiar with your company. He says …

Parks play a large role in our quality of life, from creating memories to generating more than $15 million in annual visitor spending. Diana Tyndall, marketing & sponsorship coordinator with the …

Chris Bryant, development and productivity coach with Murney Associates, says in real estate, you must take many factors into account to develop your business plan. Factoring in your work hour and …

SueAnn Hollowell, CEO of Optikal, says using social media is an effective method of reaching customers. She says they connect with social media influencers who then review their products on YouTube. …

Chris Bryant, development and productivity coach with Murney Associates, says he likes to use tools to help visualize the structure of a sales business. “From start to finish you’re marketing,” …

“It sounds like Ömer is excited to start implementing changes. He’s had a few delays in getting signage done and that can be understandable,” says Dustin Myers who owns Longitude Branding …

Justin Cardoza, CEO of Modbox, says they started building interest in their product before it hit the market. “We’ll send some of those prototypes to some of the professionals that I’ve been …

“I think social media has changed everything,” says Brandon Goodwin, co-founder and executive producer at Blend. Goodwin says he sees a trend of brands putting more of their personality into …

“It’s really hard to market yourself as a product,” says Michael Frizell, graphic novel author and director of Student Learning Services at Missouri State University. Frizell says he’s …

As creative manager for Alamo Drafthouse Cinema, Jennifer Johnmeyer says when she and her team brainstorm about promoting their films, it’s about creating a sense of community. “You really do …

“LinkedIn is not Facebook,” says Claire Sakaoka, owner of engage5w. “You should have a professional photo - that means no selfies.” Sakaoka says a recent research article said more than 80% …

“We’re trying to think through what does a Turkish-inspired, American Diner look like? From the look and feel to the wall decor, how do we envision this?” asks Dustin Myers. Myers and Jeremy …

Springfield Diner is on the verge of a transformation. Dustin Myers and Jeremy Wells, owners of Longitude LLC, show Önder their vision to turn his restaurant into Klasik Diner. Incorporating both …

Brandy Hickman, owner of 2B Well and Living Light with Brandy Lane, saw a need for holistic health providers to share a space as well as the marketing and administrative duties. Hickman says …

“So the worst has happened. You’ve been told that you’re going to be let go, and now you wonder how am I going to position myself to get my next position or move on in my career so that I’m …

Learn how customer surveys and the Amazon business model inspired Curtis Millsap to find technology to give his customers a better Community Supported Agriculture (CSA) program experience at Millsap Farms. His intention was to create a better product for his customers, but discovered it also opened up new markets for the small family-owned agribusiness.

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