Keyword: rebrand
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90 Ideas - Rebranding a Region

Toby Teeter, president of the Joplin Area Chamber of Commerce, says the biggest challenges are memories of the 2011 tornado. He says rebranding has helped Joplin attract and retain talent and …

“It sounds like Ömer is excited to start implementing changes. He’s had a few delays in getting signage done and that can be understandable,” says Dustin Myers who owns Longitude Branding …

“We’re trying to think through what does a Turkish-inspired, American Diner look like? From the look and feel to the wall decor, how do we envision this?” asks Dustin Myers. Myers and Jeremy …

Springfield Diner is on the verge of a transformation. Dustin Myers and Jeremy Wells, owners of Longitude LLC, show Önder their vision to turn his restaurant into Klasik Diner. Incorporating both …

Running a restaurant often effects all members of the owner/operator’s family. But, for this restaurant the relationship is even more complicated than most. “It’s a romantic story,” says …

“We’re looking at some different designs together, getting Ömer’s initial reactions and trying to find out where we’re gonna take the visual part of this brand,” …

Dustin Myers and Jeremy Wells, co-owners of branding agency Longitude LLC, are using an online survey to get insights from customers about Springfield Diner. “Just as far as feedback, one of …

Dustin Myers and Jeremy Wells, co-owners of branding agency Longitude LLC, say the first steps in the rebranding process for Springfield Diner is to gather information from customers. This will help …

Ömer Önder showed a talent for writing at an early age, winning awards in his native Turkey. He later studied journalism and became a reporter, covering the Middle East, Turkey, and the …

Ömer Önder came to America from his native Turkey with the dream of opening a small neighborhood restaurant — a place where he hoped his customers would become his friends. After a year in …

“It was almost like we shut down one company and we started a brand-new one.” says Nancy Bogart, Founder and CEO of Jordan Essentials. “That - 2007, rolling into the recession and everything …

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