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Made to Order - Doing the Research

Dustin Myers and Jeremy Wells, co-owners of branding agency Longitude LLC, are using an online survey to get insights from customers about Springfield Diner. “Just as far as feedback, one of …

“GenX spent too many years trying to be defined, and really have never been fully defined, and so they’ve just become this middle generation,” says Kay Logsdon, Director of Applications at …

Dustin Myers and Jeremy Wells, co-owners of branding agency Longitude LLC, say the first steps in the rebranding process for Springfield Diner is to gather information from customers. This will help …

Want your computer, tablet or smartphone to do more work for you? David Brazeal says apps don’t usually work together because Apple considers it a security issue. The Shortcuts app allows you to …

Ömer Önder showed a talent for writing at an early age, winning awards in his native Turkey. He later studied journalism and became a reporter, covering the Middle East, Turkey, and the …

“When Millenials first entered the workplace, the expectation they brought with them was that the workplace needed to be designed for them. They were not coming to fit in, they were coming to …

Ömer Önder came to America from his native Turkey with the dream of opening a small neighborhood restaurant — a place where he hoped his customers would become his friends. After a year in …

Do you take a lot of photos with your smartphone? Do you have trouble organizing them? David Brazeal likes the PhotoSync app because it helps you manage, share, and organize your photos. In each …

The oldest members of GenZ are college age, so their impact on the business world remains to be seen. “They’re very, very young, so the jury is still out on how they will fully behave,” says …

Do you have questions about how the legalization of medical marijuana in Missouri will affect your workplace? Elizabeth Wente, Partner with Spencer Fane, LLP in the Labor and Employment group, …

With up to five generations working together from the legacy Senior to eager GenZ, from lingering Boomer and anxious Millennial and forgotten GenX quietly sitting in the middle, conflicts will arise. …

David Brazeal says the weather app that comes with your phone is fine, but if you want more detail you might consider an app called Dark Sky. “What I really love about Dark Sky is it has the ability …

“This business in this location with us running it, was never able to generate the kind of income that I could’ve said, ‘okay Gabe, okay Kathy, here is a good health plan that you guys …

Catherine and Thor Bersted, owners of Lavender Falls Farm, sold their wares from a kiosk in the Battlefield Mall for the past two years. This year, they had an opportunity to open an actual store in …

Looking for a better way to way to track packages? David Brazeal says an app called Deliveries can show where your order is and when it will arrive. You can track shipments from Amazon, FedEx, and …

David Brazeal says to protect yourself from online data breaches, it’s critical to have long, secure passwords. The trouble is remembering them. That’s why Brazeal uses a password …

Never struggle over a word again. Put the dictionary right in your pocket. David Brazeal says the Dictionary.com app for iOS or Android is great for spellchecking, looking up a definition, or finding …

“External-facing systems are always the jumping off point,” says Dallas Nash, Senior Regional Manager with Dell. Whether it’s your business or home, the more connectivity you have, the greater …

“I think, for better or for worse, a lot of tech companies are almost too heavily reliant on the data, and sometimes don’t necessarily always apply that gut,” says Kirsten Miller, Compliance …

“The more digital footprint you have, the greater vulnerability you expose,” says Dallas Nash, Senior Regional Manager with Dell. Nash says it’s almost essential to have social media pages for …

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