Earned Media
Mike Coonrod, sbjLive Producer

Earned Media

Posted online

“I’m a huge believer in Public ReIations. I’m also a huge believer in junkyard dog publicity. I unabashedly call myself a junkyard dog,” says Lisa Rau, Director of PR/Publicity for Silver Dollar City Attractions and Herschend Family Entertainment Corporation, “I go after opportunity.” She says it’s really important to be creative when building your public relations platforms. Facts don’t make a connection with your audience. You have to find reasons why customers should care about your product or service. Find ways to get more exposure.

Rau was one of the featured speakers at the Brandwich marketing event sponsored by Springfield Business Journal and Revel Advertising.

Duration: 1:48

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