Michael Doss of Emerson Park didn't want to take away from the company's candle sales, while developing a grooming line. So he and his wife are working to build a new brand Wilder & Co. They started building the new brand on social media first with the entire product line eventually moving under the new brand.

Lessons Learned to Launch Rebrand

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Michael Doss of Emerson Park didn't want to take away from the company's candle sales, while developing a grooming line. So he and his wife are working to build a new brand Wilder & Co. They started building the new brand on social media first with the entire product line eventually moving under the new brand. 

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