Logo Critical to Brand Advantage
Mike Coonrod, sbjLive Producer

Logo Critical to Brand Advantage

Posted online

Tom Jennings spent a year and a half creating the custom artwork to represent TommyHawks Axe House. “I spent a lot of time on that, getting that just right, just the the way I wanted it,” says Jennings, who co-owns TommyHawks Axe House with his wife Kacey. Kacey says having the customized designs on their merchandise gives them the advantage in having a more recognizable brand.

Duration: 1:43

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