Spam Email Isn’t Marketing
Mike Coonrod, sbjLive producer

Spam Email Isn’t Marketing

Posted online

Michael Wehrenberg, president of Wehrenberg Design Company, says email marketing campaigns are very effective for existing customers, but not people who aren’t familiar with your company. He says purchasing a list of thousands of email addresses and sending an e-blast only annoys people. Existing customers are the most profitable.

Duration: 1:05

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